Prioritize characteritiscs

（1）core competency and course modules based on core values

As stated in previous paragraphs, we have shifted our focus from the already mature e-business to smart and modern technology oriented course modules. In the next years, the focus will be placed on service innovation management. At the same time, as seen in many research projects sponsored by the Ministry of Economic Affairs, service innovation, which covers innovation management, life style marketing and patenting , is now generally agreed to be a likely future trend.

Our focus, in addition to adapting to current and future trends, also emphasize our core values ENii ( Executive, Negotiation, innovation, integration), which was established in 2007. ENii, when together with different course modules, will generate different characteristics for these modules. These characteristics also incorporates the 5L principles from our school. The 5L principle includes learning to know, learning to do, learning to live together, learning to be, and learning to change。

Because the current focus is on smart technology, which emphasize cross domain technology application and implementation. We also starts the preparation for the shift towards innovation management, emphasizing using service innovation and technology to solve problems in life.

（2）course modules evolves with time

For the next four year, we have prepare a new course module: cross domain innovation and business start-up, hoping students would engage more cross domain leaning and cooperation.

As stated in the BOEA’s New Hires News published on 2011/3/29, people with cross domain knowledge and expertise are much more likely to be hired than the one with only a single field of expertise.

Such so-called cross domain expertise, according the BOEA’s Yearly Industry Professionals Development and Research Report of 2010,  is a person with knowledge and capabilities from at least two fields, capable of breaking the boundary and engage multiple-disciplinary synergy.

In this course module, students will have to participate at one of the approved in-school or out-school innovation or business start-up competition to get the course module certificate. In this course module, market and patent, which we consider a likely future trend, are also incorporated.

We hope this course module can introduce some new tools and concepts, helping students to pursue and cultivate innovation, and at the same time establish fundamental knowledge and capability to start a business.